![]() The icons for TikTok have been seen in a variety of styles and designs. This version has been in use since then, and can be spotted being used by people across the globe. The font was changed for one with more angular typeface, and the letter O was accented with the aqua and red. ![]() Moreover, there were other changes made as well. The new design featured the words Tik and Tok joined together, now spelling TikTok. ![]() Considered a major change in terms of branding, the wordmark was modified. The latest tweak to the TikTok logo’s design was made in 2018. 2.3- The Current TikTok Logo 2018 – Present However, the rounded edges of the curves and angles made the text hard to read even at the smallest sizes. The clean strokes and straight lines of the new wordmark logo made it easy to read the app’s name. The wordmark was written in bold, sans serif masculine fonts. However, a wordmark spelling the brand’s name was added to it. The new symbol featured the same musical note icon. 2.2- The First Redesign of the TikTok Logo 2017 – 2018Ī year later, the design for the TikTok platform’s logo was modified to boost its recognition, and allow people to associate the brand and the symbol easily. However, for a newly launched social media platform, it was hard to make its mark and be recognizable in a world already dominated by the major platforms, including Musical.ly. The resultant design is an interesting logo that looks as if three iterations of the symbol are overlapping over each other, giving depth to the design. The design features a simple light aqua, black, and reddish-pink color scheme. This was the logo originally introduced in 2016, alongside the international release of the social media platform. The primary symbol for TikTok has always been the musical note in the shape of the letter d. 2.1- The Original TikTok Logo 2016 to 2017 As the brand manager, you need to decide what works well for your style of logo, and implement the changes according to business needs. Let’s take a look at the evolution of the TikTok logo and find out how the company modified and adapted their brand symbol through the changing design aesthetics of the consumers.īasically, different types of logos can feature a variety of subtle changes before requiring a major redesign. The result is an understated logo design that keeps its simple smaller sizes, yet shows its true vibrancy on larger canvases.Ĭontact now 2- The Evolution of the TikTok Logo Through the Years However, both the icon and the letter O in TikTok are accented by a bright light aqua and reddish-pink. The predominant colors are black, used for the design and the wordmark, over a white background. The color combinations used by the logo is another thing that makes the design unique. The top stroke of the letters T in the logo has a slightly slanted right side, which draws the eyes due to the variance from the otherwise straight strokes. The custom font used for the wordmark is a simple san-serif, blocky typeface that makes it easy to read it due to its distinct design. By drawing attention to your logo with their design, it informs the viewers about your brand. The right logo fonts are essential when it comes to creating a great brand symbol. The majority of the videos posted had people doing an activity that somehow related to the song overlaid on the video.Ĭombined with the original Chinese name for the app as Douyin, the symbol is a combination of the letter d, and a musical note. The primary mode of posts on TikTok, and Musical.ly too, was users dubbing over small clips of existing music. The meaning behind its logo is quite straightforward. And the essence of that brand was captured perfectly by the logo design services they hired to create the TikTok symbol. Steadily gaining new users, the app saw its first major surge in new user signups when their parent company ByteDance, bought out their primary social media competitor Musical.ly in 2017.Īfter getting bought out, the social media platform was integrated with TikTok, with existing users migrating to the new platform due to a similar work theme. However, for the rest of the world, the name TikTok was chosen to represent the brand. The app was originally name Douyin, and that is the name it was known by in China. The only major differences we have seen in the past five years, is the joining of the two words of the brand’s name, from Tik and Tok to TikTok. Since the inception of the app in 2016, and the release of the TikTok logo a little later, the design for the brand symbol has remained the same, for the most part. We love to innovateīusinesses with new age technologies, allowing them to improve their visual Logopoppin is a graphic design agency that specializes in logo designing, webĭevelopment, video production and advanced branding services.
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